A web server that needs to keep the many, many, many websites up and running uninterrupted throughout the year consumes, as you an imagine, a considerable amount of energy in the process. Just imagine the scale of operations that are required to power up the countless data centers that comprise of several of these web servers across the globe!
One way to reduce your impact on the environment as a business is to consider a green hosting provider.
What is green hosting?
Green hosting is a form of website hosting that utilises renewable or sustainable energy sources such as the solar and wind to not only power up the web servers but also to offset the energy consumed by other web servers. Additionally, a green host web server is designed to minimise the level of energy consumption by their web servers. Apart from taking care of the energy requirements of the web servers, green web hosts are also involved with following safe equipment disposal plans which ensure recycling harmful computer and related waste in a way that it does not pose hazardous for the environment.
Studies indicate that while a typical web server generates north of 630kg of carbon dioxide every year, a green web host produces none! And believe it or not, but the statistics conclude that by the year 2020, the pollution caused by these web servers will be more than that caused by the airline industry.
How green hosting can help your business
The one obvious impact of incorporating green web hosting into your business strategy is the positive impact on the environment around you. When you realise that there is a web server that is working round the clock to keep your website up, you will be able to understand the constant draining of environmental resources that you are contributing to. Here, green hosting changes the game and reduces environmental damage.
Another important benefit of marketing your business as a green web host is the positive reputation that you gain among your consumers, investors, and stakeholders. There is is a growing consumer base of environmentally conscious consumers, voting with their feet and their wallets and choosing to buy from or associate with brands whose ideals align with their own. A recent survey of 543 US adults indicates that about 60% of the consumers are likely to make a purchase from a website that claims to use green energy.
At Mindful Design Collective we host our websites primarily with Digital Pacific. Digital Pacific is an Australian Hosting provider, they conduct Quarterly reviews of their carbon footprint, estimating the emissions generated for every aspect of the business including the daily operation and maintenance of hosting servers, routers and air conditioners. Following each review the company purchases carbon credits to cover one hundred per cent of its estimated emissions. To promote the idea of offsetting business carbon emissions and to prompt others to similarly consider their carbon footprint, all Digital Pacific customers have the option to display the certified “EcoHost” logo on their sites.
But there are plenty of green hosting options and at Mindful Design Collective we can help you consider the best, if any, option to suit your specific hosting needs.
Green hosting is a form of website hosting that utilises renewable or sustainable energy sources such as the solar and wind to not only power up the web servers but also to offset the energy consumed by other web servers.
How green hosting can help your business
The one obvious impact of incorporating green web hosting into your business strategy is the positive impact on the environment around you. When you realise that there is a web server that is working round the clock to keep your website up, you will be able to understand the constant draining of environmental resources that you are contributing to. Here, green hosting changes the game and reduces environmental damage.
Another important benefit of marketing your business as a green web host is the positive reputation that you gain among your consumers, investors, and stakeholders. There is is a growing consumer base of environmentally conscious consumers, voting with their feet and their wallets and choosing to buy from or associate with brands whose ideals align with their own. A recent survey of 543 US adults indicates that about 60% of the consumers are likely to make a purchase from a website that claims to use green energy.
At Mindful Design Collective we host our websites primarily with Digital Pacific. Digital Pacific is an Australian Hosting provider, they conduct Quarterly reviews of their carbon footprint, estimating the emissions generated for every aspect of the business including the daily operation and maintenance of hosting servers, routers and air conditioners. Following each review the company purchases carbon credits to cover one hundred per cent of its estimated emissions. To promote the idea of offsetting business carbon emissions and to prompt others to similarly consider their carbon footprint, all Digital Pacific customers have the option to display the certified “EcoHost” logo on their sites.
But there are plenty of green hosting options and at Mindful Design Collective we can help you consider the best, if any, option to suit your specific hosting needs.