About me
Daynor Storrier is the Founder and Creative Director of Mindful Design Collective, a boutique branding studio working with wellness, lifestyle and hospitality brands around the world.
Daynor approaches design as a human practice — one rooted in connection, clarity and meaning. For her, the most powerful work sits at the intersection of strategy and emotion: helping brands communicate who they are, what they stand for and why it matters.
Mindful Design Collective was founded in 2013 in Sydney (originally as Label), born from a desire to help emerging and purpose-led businesses find their voice and express it with confidence. Over time, the studio’s focus naturally evolved towards sustainability, ethical practice and values-aligned brands — those building something considered, not disposable.
Following a relocation to Singapore in 2017, the studio became Mindful Design Collective, reflecting a more intentional, holistic approach to branding and creative direction. Daynor works globally across Asia-Pacific, Australia, the UK, the US and beyond, partnering with brands seeking clarity, depth and longevity.
Known for her collaborative style and strategic thinking, Daynor works closely with founders and teams as a creative partner — guiding positioning, shaping direction and leading execution across identity, digital and visual storytelling.
Outside the studio, Daynor is a mother of two, a lifelong creative, and someone who believes the best ideas often arrive barefoot, somewhere between the ocean and the yoga mat.
Sustainable. Beautiful. True.
Sustainable Design
Sustainability and ethical practice are embedded in the way we work — not treated as an afterthought.
We partner with brands who care about their impact and believe good design should contribute positively to the world it enters. Thoughtful choices, made early, can reduce waste, increase longevity and support more responsible ways of doing business.
Sustainable design isn’t only good for the planet — it also strengthens brand trust and long-term value. Increasingly, consumers seek out brands whose values are visible, authentic and well considered.
Mindful Design Collective offers guidance across sustainable packaging, environmentally responsible print solutions and green web hosting — helping brands make informed decisions without compromising on aesthetics or quality.
If sustainability is part of your brand vision, we’d love to explore how design can support it — with clarity, intention and impact.
Want to know more?
We’d love to chat. About life, the universe, and your design needs, of course. Please don’t hesitate to email hello@mindfuldesigncollective.com.