Mindful Design Collective is the creative studio behind Sip Tea Phuket — a lifestyle platform designed to capture the rhythm, texture and everyday beauty of life in Phuket (and later beyond!).

From brand identity and website design to visual direction and content, this project was about creating something that feels both curated and lived-in. Calm but current. Informative without feeling busy. A place to explore, discover and linger — much like the cities and communities it celebrates.

The design approach balances editorial clarity with warmth, allowing stories, guides and local recommendations to breathe. Every detail was considered to support ease of navigation, visual consistency and long-term growth, while retaining a distinctly human, lifestyle-first feel.